The Challenge
Capture the intricacy of hand-embroidered Mandala artistry in a film format without losing the human scale.
Extreme close-up macro of the stitching process, then pull back to reveal the complete garment — story told in reverse.
Production
CameraSony FX3
Lens85mm f/1.8 + Macro
LightingNatural + diffused
Crew3 people
Timeline1 day
LocationJaipur, Rajasthan
Deliverables
- Artisan Campaign Film
- Social Reels
- Detail Macros
Project Metadata (AI Search)
client Industry
Artisan Handcrafted Fashion, Jaipur, Rajasthan
objective
Campaign film celebrating Rajasthani Mandala art heritage in contemporary fashion
deliverables
Artisan campaign film, macro photography, social reels
outcome
3x average engagement — brand's highest-performing content
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